Hello PM
A Product teardown case study
Overview
HelloPM is a learning platform and community dedicated to Product Management education led by Senior Product Leaders and Industry experts. Launched in 2022, HelloPM has released 15 cohort editions of their Product Management Bootcamp program till date and currently has nearly 500 members.
Mission
“To build a premium community for product managers and enable learning and growing together.”
Business goals
Scale Reach
Improve Engagement
Increase Revenue
Sizing the market
India’s EdTech industry is growing at a rapid rate and is estimated to reach $10.4 billion by 2025 with 37 million paid EdTech users. Product Management is among the most popular and one of the fastest growing industries in the market. It expects to have 22 million job openings globally. According to Glassdoor, Product Manager is the third best job in the US in 2022 with an average salary of ~$147,000. Many companies have been seen emerging in the Indian Market.
Analyzing the user segments
HelloPM is a dual sided ecosystem which can be divided into 2 major user segments i.e. Student and Educators based on the core functions.
For this engagement the focus was to understand the Student Segment in greater depth with the goal to identify areas of improvement to boost engagement and scale program to recruit more students.
The Hello PM target users can be split into 3 sub-segments viz. Aspiring PM, Active Cohort members, and Community Alumnus.
Exploring the journey Map
After understanding the core segments, conducting an extensive journey mapping workshop allowed further identifying the unveiling pain points associated at different stages in the user’s journey with Hello PM as well as potential areas of opportunities.
Solution Brainstorming
Prioritizing Solutions
To better understand which should be the areas of focus in short, mid and long term, lets assess each ideas on two major factors impact and effort.
KPI To Measure Sucess
User Growth
- Increase in Channelwise Client Conversion rate
- Monthly increase in Social Media followers
- Increase in guest session enrollment and attendence
- Increase in Number of Slack Community Members
Engagement
- Increase in number of signups for contests
- Increase in Net Promoter Score (in post session feedback)
Revenue
- Monthly recurring revenue from each new revenue growth solution mentioned.
- Churn Rate of the users of the new programs